## Alanna Andersen

Alanna Andersen is a professional freelancer in the art of writing, editing, and content creation. In her past life, she was a Booking Agent and Tour Manager in the music industry and a restaurant General Manager in bustling downtown Toronto, Canada. Alanna is also the Crew Lead for Sofar Sounds Toronto, combining her love for music and people management. As an avid researcher, she enjoys learning new things and experiencing new cultures around the world.

## Featured Post

### [8 Proven Strategies to Prepare Your Inventory for BFCM 2025 (Without Overbuying or Stockouts)](/content/blog/bfcm-2025-inventory-strategy-avoid-stockouts-overbuying/index.html)

**Seasonality**  
July 15, 2025

### [How Top DTC Fashion Brands Are Owning Summer 2025](/content/blog/what-fashion-brands-are-doing-right-summer-2025/index.html)

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**Seasonality**  
July 2, 2025

### [America Is Hooked on Pickleball and DTC Brands Are Owning the Court](/content/blog/pickleball-brand-growth-strategy-dtc-ecommerce/index.html)

**Seasonality**  
June 23, 2025

### [Let’s Talk Tariffs: How Clearco and Cavela Are Helping Brands Navigate the Trade War](/content/blog/clearco-cavela-ecommerce-tariff-strategies/index.html)

**Event**  
June 10, 2025

### [How Bala Bangles Turned a $5K Idea Into a $900K Shark Tank Deal](/content/blog/bala-bangles-shark-tank-success/index.html)

**Case Study**  
May 27, 2025

### [Should You Wait for the Dust to Settle on Tariffs? Absolutely Not!](/content/blog/tariff-strategy-dtc-ecommerce/index.html)

**Tariffs**  
May 15, 2025