How SIMO Uses Clearco’s Rolling Funding Capacity to Ensure Inventory is In-Stock to Meet Holiday Demand
How SIMO Uses Clearco’s Rolling Funding Capacity to Ensure Inventory is In-Stock to Meet Holiday Demand
About SIMO
SIMO is a global connectivity company on a mission to keep people online anywhere, anytime. Its portable hotspot automatically connects to the strongest available network, giving customers reliable coverage without the pain of roaming fees or spotty service. Originally built to eliminate the high cost of international data, SIMO pivoted during the pandemic to support U.S. families, remote workers, and anyone who needs dependable internet.
Today, SIMO sells primarily DTC through Amazon and Shopify and operates like an agile, innovative startup. To understand how SIMO powers growth while keeping product inventory in stock during critical seasons, we sat down with Nick Dupont, CFO, who shared how Clearco’s Rolling Funding Capacity gives his team the flexibility, control, and confidence they need.
The Challenge: Managing Seasonal Cash Flow
SIMO’s growth depends on having product inventory in stock and ready to capture demand, especially during Black Friday and Cyber Monday. But scaling a hardware + subscription business meant managing tough challenges:
- Upfront costs: Hardware orders and marketing spend had to be paid weeks before revenue arrived.
- Seasonality: Inventory shortages on Amazon risked lost badges, weaker rankings, and long-term sales penalties.
- Cash optics: Investors cared most about cash balances, not just P&L, so the team had to keep financials strong.
- Limited alternatives: Bank loans and Accounts Receivable (AR) facilities were either inaccessible or too slow and burdensome compared to the speed SIMO needed.
“As a DTC brand, we cannot afford to be out of stock. If you run out on Amazon, you get penalized and it affects sales downstream.” — Nick Dupont, CFO, SIMO
The Clearco Solution: Rolling Funding Capacity
Rolling Funding Capacity gives SIMO adaptive growth fuel: capital that follows momentum and flexes with performance. With Rolling Funding, SIMO can draw exactly what they need, when they need it, then make payments and refresh capacity – all without having to regularly reapply or re-underwrite. The flexibility means less over-planning and more control to act when opportunities arise.
How SIMO uses Rolling Funding
- Inventory: Pay for hardware POs early so products arrive in time for peak demand.
- Marketing: Ramp creative and ad spend ahead of Black Friday and Cyber Monday.
- Cash smoothing: Cover large, lumpy expenses when revenue timing shifts.
- Clean reporting: Keep funding separate from payment gateways for simpler accounting and better investor clarity.
- Flexibility and control: Rolling Funding puts the decision-making power in SIMO’s hands.
“It alleviated the need to plan too much. If a big payment is coming up or revenue looks soft, I can smooth things out for two weeks or two months.” — Nick Dupont, CFO, SIMO
The Impact
Rolling Funding helps SIMO protect growth, stay agile, and maintain investor confidence.
- Always in stock: Inventory is available during peak seasons, avoiding stockouts and algorithm penalties.
- Protected growth: SIMO captures seasonal demand rather than pulling back.
- Cleaner optics: Cash balances are stronger, aligning with what investors value most.
- Confidence to act: Leadership has the flexibility and control to fund opportunities on their terms.
“Without Rolling Funding, we would have been more conservative, and for us that would have meant missing revenue opportunities.” — Nick Dupont
Why Clearco Over Other Options
SIMO tested Shopify Capital and PayPal loans, and evaluated AR lines and traditional bank lines. Clearco stood out for many reasons:
- Flexibility: Draw the exact amount, at the exact time, without compromise.
- Dynamic control: Adjust funding based on seasonality, campaign needs, or cash cycles.
- Speed and ease: Faster and lighter on compliance, monitoring and re-reviews than AR lines or bank debt.
- Clean books: Funding is separate from gateways, simplifying accounting and reporting.
- Partnership: An intuitive dashboard and a helpful account team.
“Your dashboard is intuitive, contracts are easy to sign, and I can choose how much I want, whenever I want.” Nick Dupont, CFO, SIMO
Looking Ahead
As SIMO continues to grow, Rolling Funding will remain a year-round tool — especially during peak periods. The team is also eager to try Clearco’s new Cash Advance product, which offers the same flexibility and control with even more freedom.
“We don’t always need Clearco, but knowing you’re here, and using you when we need, supports our growth plans. I’m excited about Cash Advance because it feels even easier.” Nick Dupont, CFO, SIMO
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