Aroma360 Fuels Hyper Growth During Black Friday with Clearco

Headquarters
Florida, USA

Industry
Home Goods

Clearco Products
Invoice Funding

About Aroma360

Aroma360, a leader in luxury scent marketing for homes and businesses, used Clearco’s funding to scale inventory, marketing, and operations ahead of Black Friday and Cyber Monday demand, leading to rapid year-over-year growth.

“Clearco is the perfect instrument for a company going through hyper growth. It allowed us to get to the cash flow positive position that we are in today”
– Nadira Persaud, CMO of Aroma360

The Challenge

Scaling Inventory for Peak BFCM Demand

For Aroma360, Black Friday and Cyber Monday planning begins three months before the sales actually happen. The team starts by placing large inventory orders, scaling marketing efforts, and expanding labor capacity ahead of peak demand. But without access to flexible capital, sustaining this level of preparation, while continuing to invest across the business, would significantly constrain growth.

The Solution

Unlocking Working Capital with Clearco

Aroma360 turned to Clearco to unlock working capital during its busiest growth period. The additional capital enabled the company to order larger amounts of inventory ahead of Black Friday and Cyber Monday and preserve cash flow for marketing and operational investments.

“Clearco is the perfect instrument for a company going through hyper growth. It allowed us to get to the cash flow positive position that we are in today,” says Nadira Persaud, CMO of Aroma360.

The Results

Growth Without Ownership Dilution

• 82% YoY revenue growth
• 200% annual growth in 2022

Clearco’s ongoing access to funding allowed Aroma360 to maintain momentum without sacrificing ownership or flexibility. In 2021, 15% of the company’s total revenue occurred during the month of November, with overall revenue growing 82% from the previous year. Their overall revenue is expected to grow almost 200% in 2022.

With multiple funding top-ups available over time, the Aroma360 team has continued to invest aggressively in growth initiatives as their revenue accelerates.