# Aroma360 Fuels Hyper Growth During Black Friday with Clearco

**Headquarters**  
Florida, USA

**Industry**  
Home Goods

**Clearco Products**  
[Invoice Funding](/content/ecommerce-funding/invoice-funding/index.html)

## About Aroma360

Aroma360, a leader in luxury scent marketing for homes and businesses, used Clearco’s funding to scale inventory, marketing, and operations ahead of Black Friday and Cyber Monday demand, leading to rapid year-over-year growth.

> “Clearco is the perfect instrument for a company going through hyper growth. It allowed us to get to the cash flow positive position that we are in today”  
> – Nadira Persaud, CMO of Aroma360

## The Challenge

### Scaling Inventory for Peak BFCM Demand

For Aroma360, Black Friday and Cyber Monday planning begins three months before the sales actually happen. The team starts by placing large [inventory orders](/content/blog/seasonal-inventory-guide-for-ecommerce/index.html), scaling marketing efforts, and expanding labor capacity ahead of [peak demand](/content/blog/when-ecommerce-capital-is-needed/index.html). But without access to flexible capital, sustaining this level of preparation, while continuing to invest across the business, would significantly constrain growth.

## The Solution

### Unlocking Working Capital with Clearco

Aroma360 turned to Clearco to unlock [working capital](/content/ecommerce-funding/index.html) during its busiest growth period. The additional capital enabled the company to order larger amounts of inventory ahead of Black Friday and Cyber Monday and preserve [cash flow](/content/blog/mastering-cash-flow-forecasting/index.html) for marketing and operational investments.

> “Clearco is the perfect instrument for a company going through hyper growth. It allowed us to get to the cash flow positive position that we are in today,” says Nadira Persaud, CMO of Aroma360.

## The Results

### Growth Without Ownership Dilution

- 82% YoY revenue growth  
- 200% annual growth in 2022

Clearco’s ongoing access to funding allowed Aroma360 to maintain momentum without sacrificing ownership or flexibility. In 2021, 15% of the company’s total revenue occurred during the month of November, with overall revenue growing 82% from the previous year. Their overall revenue is expected to grow almost 200% in 2022.

With multiple funding top-ups available over time, the Aroma360 team has continued to invest aggressively in growth initiatives as their revenue accelerates.