Stop Chasing Your Tail on Cash Flow

Fund Inventory, Marketing, And Growth Without Digging Into Margins Or Freezing Working Capital

Pet brands have one major advantage: loyal customers who come back again and again. But even the healthiest brands face a common problem - cash leaves the business long before revenue returns.

Built using insights from 10,000+ ecommerce brands, this playbook shows pet brand founders how to plan capital around inventory cycles, protect marketing momentum, and fund growth without giving up ownership.

Map your brand’s cash flow gaps using the pet brand cash cycle planner

Plan inventory and marketing funding before demand hits with a step-by-step capital timeline

Protect your paid media momentum using a framework for securing growth capital ahead of campaigns

Pressure-test your funding strategy instantly with the Pet Founder Capital Planning Scorecard

Use the Cash Flow Checklist to identify where cash leaves your business and where funding should step in

Funding Guide for Pet Brands

The Problem Growing Pet Brands Face

Most capital providers force businesses into a single, rigid model: a lump-sum advance with strings attached, a procurement tool that slows you down, or a financing product that only works in one channel.

The Solution

Clearco gives you complete control over how and when you deploy capital, so it moves at your pace, scales with your momentum, and never penalizes you for accelerating. Lower pricing. Higher funding capacity. Flexible funding that adapts to your reality.

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Our Ecommerce Founders

Over $3B invested into 10,000 businesses

Read how some of the top ecommerce merchants are leveraging Clearco to scale their businesses.

“Clearco’s team has been incredible - thoughtful, knowledgeable, and fully committed to supporting brands like ours.”

— Zel Crampton

Founder of DIGGS

How it Works

Mix and match deployment, structure, and payment options to create a capital strategy that adapts to your goals, and evolves as fast as your business.

Select a one-time, upfront amount for planned initiatives (Fixed Funding Capacity) or ongoing access that replenishes as you pay (Rolling Funding Capacity).

Decide whether capital should land directly in your account (Cash Advance) or flow directly to your suppliers (Invoice Funding).

Set your term (4, 5, or 6 months), pay weekly, and refresh funding capacity faster with the early payment option.

Flexible Funding Structures You Control

Every founder’s path is different. That’s why we built flexible options you can mix, match, and optimize.

• Fixed Funding Capacity
• Rolling Funding Capacity
• Invoice Funding
• Cash Advance
• Early Payment

Best For
Supplier payments, cash flow planning

Why It Works
Precise timing, no wasted capital

Best For
Continuous ad spend, recurring supplier payments, reinvestment loops

Why It Works
Funding capacity refreshes in real time and performance unlocks more funding

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Best For
Supplier payments, cash flow planning

Why It Works
Precise timing, no wasted capital

Best For
Supplier payments, cash flow planning

Why It Works
Precise timing, no wasted capital

Best For
Supplier payments, cash flow planning

Why It Works
Precise timing, no wasted capital

Clearco Difference

Get funded with a capital partner that thinks like a founder: Strategic, Flexible, Competitive

Competitive
Capital
Lower pricing, higher funding capacity, same speed, no dilution

FAQs

Answering your first questions about Clearco

How fast can I get capital once I’m approved?
Most founders receive funding in as little as 24 hours.

How are Clearco’s rates structured?
Our pricing is fixed, transparent, and predictable. Rates are based on your business performance. As you grow and pay successfully, you can unlock better rates and more funding capacity.

Does Clearco require blanket liens or a personal guarantee?
No. Our funding is non-dilutive, with no personal guarantees.

What types of businesses do you fund?
We support DTC ecommerce businesses.

Can I access more capital as  I make payments?
Yes. With our Rolling Funding Capacity option, every payment replenishes your available funding capacity, so you can access more capital without reapplying.