Clearco: How funding fueled growth for ecommerce brand, Blume
Blume Uses Clearco to Scale Marketing Without Draining Cash Flow
Headquarters
Vancouver, B.C., Canada
Industry
Beauty
Clearco Products
Cash Advance
About Blume
Blume, the skincare brand dedicated to uplifting women and girls, worked with Clearco to unlock ecommerce funding for beauty brands, all while preserving cash flow for inventory, logistics, and operations.
“The most compelling factor about Clearco is the simplicity, the speed, and the fact we don't have to give up any equity”
— Bunny Ghatrora
Co-Founder & COO of Blume
The Challenge
Balancing Cash Flow and High-Growth Marketing
As Blume scaled, the founders found themselves balancing constant operational demands, whether it was inventory planning and logistics or adapting product development around shifting consumer preferences.
During the pandemic, those pressures intensified. Forecasting demand, managing inventory purchases, and maintaining healthy cash flow became increasingly difficult at a time when growth opportunities were still accelerating.
Without additional flexibility in how they deployed capital, the team risked slowing momentum across the business.
The Solution
Non-Dilutive Growth Capital from Clearco
Blume turned to Clearco as a fast, straightforward way to access growth capital without taking on equity financing. Instead of using their own cash reserves to fund paid acquisition, they leveraged Clearco’s working capital for digital marketing to scale channels like influencer marketing and Facebook ads.
This allowed the team to continue investing in inventory, operations, and product development, while aggressively growing customer acquisition efforts.
“The most compelling factor about Clearco is the simplicity, the speed, and the fact we don't have to give up any equity,” explains Bunny Ghatrora, Co-Founder & COO of Blume.
The Results
Scaling Channels and Expanding into Major Retailers
Clearco enabled Blume to scale high-performing marketing channels without tying up critical business cash flow. Beyond funding, Blume also leveraged Clearco’s dashboards and ecommerce partner network to gain deeper insights into their business and the broader market.
As the company continues to grow, Blume has expanded into major retail partnerships, including Sephora Canada and Indigo—bringing their mission and products to an even larger audience.